Absolutely, You Must Give Before You Get Or You Won’t Have Any Value To Your Audience
Before you decide on a marketing campaign, make sure you define your target audience first. From there, you can decide what to market, how to market, how to blog about it, how to solve their problem (the big one), then where to post it. From my experiences, I get customers to my business from those who needed their problems solved first. You know, you gotta give before you get. If you give, you have solved their problems first, then you’ll get more than you gave. If you’re here to get before you give, I strongly suggest you change it to give before you get. I promise you won’t regret it, but no one can promise that you’ll get the returns on what you gave overnight. Keep that in mind and you’ll be successful in any work that you do.
Let me go over this again. If you’re in the business to give, you must define your audience, don’t go for the big cheese, help them solve their problem, and show value to your audience. There are more factors involved and it talks about how to become a leader with value, why you shouldn’t chase people and secrets in getting more leads. Consider yourself successful in any business if you’re able to pull this off on each lead associated with the metrics shown below.
- Define your audience. I’m not talking about blasting ads on Craigslist or put it on your status that you are in business for yourself. I’m talking about who you want to go after. If you want to go after network marketers to solve their problems in getting leads, then you go after them. If you want to go after those who needed a $500 Coach purse, then go after those people who needed that type of purse. If your audience are those who had trouble connecting to the internet because of the network associated problems in connecting your Windows Vista computer to the network, then you need to offer them Windows XP or Windows 7 and install it for a small fee (NOT a large fee) and emphasize that the problems associated to Windows Vista suck out your computing morale dry. I don’t give a damn what business you’re in, but if you don’t define your audience, you’re going to be calling everyone in your leads list and you’ll get a bunch of “No” answers to your opportunity. So to make a long story short, go after your audience then build your relationships from there.
- Don’t go for the big cheese. Offer your audience a low-price solution. Now that you got your audience, you’ll have to find a way to keep them. Give them a way to solve their problem. If it’s a money problem, get them to complete offers on ZipNadaZilch One, make sure that you show them how to get them to fill out an offer where they pay little or nothing for it. You can do it in the form of a video or have them fill out a form, then redirect them to your blog post that shows them how to do it. You’re not just showing them how to do it, but you’re making $20 in the process and you’ve just given this person a way to make money, and you just won a relationship with them. The back end money comes in later.
- Help them solve their problem. If your audience has a money problem, show them how you solved yours. If it’s a weight loss problem, show them how you lost all that weight. The best way to reach out to hundreds or thousands of people is to blog, make videos, then post those blogs on craigslist and backpage…using the same title. Do a keyword search on the title of your blog post or video then make changes accordingly. If they don’t show up on google, it probably won’t show up on craigslist because the titles of craigslist posts are usually on the top of the heap on a google search, especially when the keyword search matches the title of your craigslist post. NOW, what does this have to do with promoting my business opportunity??? It has to do with the “Give Before You Get” mindset.
- You need to show value to your audience. Never, Ever, promote your business opportunity. Remember I mentioned it many times. Give before you get. You gotta give first. If you can show your audience that you can solve your problem, then you will be a great value to them. Make sure you deliver a quality job for them. Don’t go beyond the scope of their requirements, but you can make a suggestion of an upgrade or so, but don’t try to push it or you’ll lose them.
Just to sum up what I said, just make sure that if you’re in business, you’re in the giving business. You’re not in the business to make money and if that’s the mindset you have, you’re not going to be in business for long. If you want to be successful in making sure that you give before you get, make sure you define your audience, don’t go for the big cheese – offer them a low price product (from free to $20) to get them to start out, help them solve their problem, show value to your audience, how to become a leader with value, why you shouldn’t chase people and secrets in getting more leads.
You must give before you get because that’s the only way you’re going to stay in business in the long run. If you read this, ask your sponsor if they’re in the business of solving your problem. Make sure you get your sponsor to solve whatever problems you have before you get because if you’re successful, they will become successful. However, you have to do your part. That means you have to solve whatever problem your client has if you’re going to be successful in your business endeavors.
All this stuff I wrote has nothing to do with promoting your business opportunity on Craigslist. However, it has to do with marketing the solutions that you offer in your business. That means, you promote your blog post on the appropriate section of Craigslist. Remember, you’re in the business to “Give Before You Get” and not the other way around. The only way you should be making money is to making other people’s lives better.